Branding! It is something you hear everywhere. You also see it on Twitter, Facebook, and Pinterest. What is it and why do you need it as a freelancer?
If you’re a novice to working from home as a freelance writer, the first thing you can start to develop early is a signature brand. With your brand, it will help you set yourself apart from the other writers majoring in the same niche.
Why do you need to define your brand personality? That is because it is a living entity, so think about it as such. Moreover, your brand also helps to communicate on what you offer, making you unique.
If you brand yourself as a copywriter, it helps your customers distinguish you from a pool of competitors; giving you an emotional connection than you might think.Personal branding starts with what you want to offer to the online audience. For example, as an adventure, you might need to come off as a person flexible and want to dive into new projects.
Your brand will carry across all platforms and also be consistent. And the biggest component of your brand should be the visual component. It is something that people have to see and associate with when you’re a freelance writer.
So, to brand yourself and get better-paying writing jobs, here are the tips to consider:
For most successful freelance writers, their author bio offers them a place they can feature links to their portfolio or website. That is by explaining what they do or offer.
But, you need to stand out from the rest by injecting some branding into your author bio. To do that, you have to create a memorable author’s bio.
For example, here is an author bio that has some little branding in it:
Arya Lena is an irreverent marketer and copywriter. She’s aiming to stamp out gobbledygook by making boring business blogs sparkle. Request her free Snackable Writing Course and learn how to enchant the leaders to win more business.
In the example, it tells you a bit more about the writer. Is the writer funny, gentle, geeky, or kind?
There are numerous prospects seeking writers of a certain edge. If you will convey that when creating your bio, it will land you more clients.
Showing your face helps to improve conversions by 95%. It has been proven how it is essential to put a picture of yourself. That can be on your social media, email signature, and website.
That helps your prospects trust you. I mean, they’re paying you for your words and it’s a big thing for some people. With a headshot, it will break the ice, develop trust, and ease the prospect’s minds to give you their money.
Wondering about a good headshot?
It should have a clean background, natural light, personal look, and appropriate clothing.
There is no need to hire a professional photographer. It means you don’t have to hide behind a scenic or an avatar photo for your writing business. A headshot for you will be good.
The best thing as a freelance writer is that you can write in your voice. That is unless you’re offering ghostwriting services to a client.
As a writer, you have your personal way of conveying thoughts, forming sentences, and giving examples through writing.
Most of the tips, it is about visuals. What does that mean? In your blog samples, to have a growing audience, the greatest way is infusing your brand with blog post images.
Most people will start to recognize your post because of the image you use. That helps you develop authority in a niche you’ve specialized in because of branding images that look better and cohesive.
One thing you should always remember is adding your URL to images. It is the number one way of branding them!
When you get clients, there are two things they look at your writing: the voice of your copywriting piece and the personality of their brand. It’s therefore, essential to consider your brand personality as it gives your client something they can relate to. That turns your business into connection.
In copy writing, what matters is creativity, approach, and knowledge. These are values you can use to communicate with your clients. The more you flesh out on your brand personality profile, the easier it can be for you to speak in a consistent voice.